- Post Date:February 6, 2017
- Offerd Salary*: 10,000 - 20,000 KCareer Level*: InternshipExperience*: Less than 1 Year
- Gender*: BothQualification*: Bachelor DegreeTotal Positions: 2
With billions of daily internet searches for products, news, and information, few professionals are more coveted in the world of marketing than a talented content writer. They know how to present ideas in a simple, straightforward manner so it appeals to readers, especially those who would be interested in the client’s business. At the same time, content writers have enough personality and style to keep the text engaging.
WHAT CONTENT WRITERS DO
A content writer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their clients’ content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer. Content writers have a number of skills including:
Excellent overall writing skills in a number of different styles/tones
Impeccable spelling and grammar
A deep understanding of consumers and what motivates them online
Great research, organizational, and learning skills
High comprehension of software like Microsoft Word and Google Docs
Familiarity with keyword placement and other SEO best practices
Some experience with online marketing and lead generation
An understanding of formatting articles on the web
Additionally, content writers are passionate learners since they write about a variety of topics and types of businesses. Their ability to take complex information and turn it into easy-to-understand copy is an essential aspect of any project.
HOW CONTENT WRITERS WORK
Content writers work with their clients in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and their clients, plus extensive research to locate the best possible information. Being able to understand business models and the client’s overall goals are also important, so superior communication is always a necessity.
There are a number of different tasks that content writers tackle for their clients, including:
Core website copy
Blogs and news articles
Social media posts
Content for banners
Case studies, whitepapers, and ebooks
Some content writers may handle more advanced tasks like preparing ad copy, technical writing, or explainer/video scripts. Others could have backgrounds in marketing, search optimization, journalism, business, or a number of other fields to make their services more comprehensive for their clients.